Keeping your existing customers and acquiring new ones relies upon your
ABILITY to COMMUNICATE!
We believe in providing our clients with Act! CRM & Marketing tools, strategies, coaching and training to help them achieve their business goals and direction. Whether you are a DIY (do it yourself) or a DFY (done for you) type of person/company, we have the expertise to help you get to where you want to be.
Sometimes digital communication/marketing can be daunting and a little overwhelming. We can be part of your success by providing the service or being your guide to reach the top.
Contact us now via email, call 403-692-8805 Ext 222 or book and appointment for a more in-depth discussion about what Act! Marketing Automation can do for your company!
Done-for-you Marketing
We can help a little or help a lot, you choose
First Steps
Assessment: We consult with you to discover where you are, where you would like to be, and what steps we need to take to help you get there.
Marketing Plan: We develop a current marketing plan to address your goals and your budget.
Build Assets: This is often called content creation. You might need graphics, copywriting, video, or audio to support your marketing plan and we can build it.
Deployment: This puts your communications and marketing assets in front of your customers to create an opportunity for interaction with you.
Evaluate & Adjust: Once the Marketing plan has been executed, we help you evaluate what is working well and help adjust the plan to foster your success.
Part of what we do
Building a Customer Retention & Acquisition Plan
Raving Fans! That’s what it is all about; creating a customer experience that turns customers into Raving Fans.
A nurture/retention plan for your existing customers is the foundation of any successful business. Once you have your plan in place, you will have a proper environment for your newly acquired customers where you can build lasting relationships.
Our seasoned and experienced consultants can help you design a plan that will work for your specific business model and environment.
Design responsive campaigns
We help create impactful, mobile-friendly campaigns with Act’s intuitive drag-and-drop template builder or use the advanced HTML editor to edit existing HTML templates or build new ones. Start with one of 170 sample templates, customize colours and fonts, and add free, high-quality stock photos from a library with 500,000 options. Preview campaigns before sending with a mobile and desktop preview to ensure your images and content render as planned.
Engage prospects and customers
Setup simple ad-hoc email blasts or custom nurture streams with the visual campaign workflow designer, providing a graphical representation of your communication flow. Share campaigns on your social sites to extend your reach or embed social links in your campaigns to drive traffic to your social networks.
Setup Preview email campaigns before sending with both mobile and desktop views to ensure your images and content render perfectly.
Effective Lead Capture, Scoring, & Nurturing
Grow your audience with effective lead capture forms and surveys that feed contacts and responses into Act! automatically. Advanced forms and surveys allow further actions in Act!. Notify Act! users and create Act! activities and opportunities automatically as recipients respond.
Identify your most interested prospects with lead scoring based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads populate Act! groups automatically for easy sales follow-up.
Time-saving CRM Workflow with Prioritised Sales Follow-up
Automate workflow between sales and marketing to maximise customer engagement in every phase of the journey. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting you of new prospects, prioritising follow-ups, and delivering a composite view of customer engagement in a single solution. Notify users via email. Create activities and opportunities automatically, based on campaign and website interactions, or completed lead forms and surveys.
Real-time Response Metrics & Actionable Customer Insights
Understand what is working and how you can improve your marketing strategy over time with real-time metrics covering opens, clicks, and comparative stats per campaign. Individual campaign results automatically push to Act! contact records for a detailed interaction history.
Perform A/B tests to pinpoint your most impactful subject lines and content to improve your campaign effectiveness.
Identify prospects on your website in real-time to engage with them when they are most interested. Web visits will feed into lead scoring profiles and create activities for sales follow-up in Act! automatically.
