Marketing automation is defined as the process of using software to automate marketing campaigns and activities throughout the entire buyer’s journey — from initial customer interactions through to post-sales support. It [...]

In the early stages of the pandemic, many small businesses had to shut their doors. But others found creative ways to keep serving customers and driving revenue without in-person contact. [...]

Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email [...]

Are you part of the remote marketing workforce yet? Or considering it an option for the future? You’re not alone: a report by Global Workplace Analytics showed the amount of people [...]

Social media could be a goldmine for your business, but you first need to know how to tap into that potential. Some people and businesses might make social media look [...]

Marketing automation refers to the technology or software that allows business to harness the prowess of smart and automated workflows to enhance productivity and deliver better prospect and customer experience. [...]

When preparing your company’s marketing plans it’s important to be aware of key marketing trends and changes ahead. Those predicted to shape the marketing world in 2019 and beyond. Recognising [...]

As a small business owner, it’s easy to become so preoccupied with the day-to-day operations of your company that you don’t feel like you have any time, money or resources [...]