Setting expectations for your email subscribers
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email [...]
How The Right CRM Tool Can Help Marketers Working From Home
Are you part of the remote marketing workforce yet? Or considering it an option for the future? You’re not alone: a report by Global Workplace Analytics showed the amount of people [...]
How to Build a Social Media Marketing Strategy That Actually Works
Social media could be a goldmine for your business, but you first need to know how to tap into that potential. Some people and businesses might make social media look [...]
What is marketing automation and why do you need it?
Marketing automation refers to the technology or software that allows business to harness the prowess of smart and automated workflows to enhance productivity and deliver better prospect and customer experience. [...]
7 Marketing trends you can’t ignore in 2019
When preparing your company’s marketing plans it’s important to be aware of key marketing trends and changes ahead. Those predicted to shape the marketing world in 2019 and beyond. Recognising [...]
7 simple hacks to grow your small business
As a small business owner, it’s easy to become so preoccupied with the day-to-day operations of your company that you don’t feel like you have any time, money or resources [...]
The worst advice you’ll hear about CRM
Harnessing the maximum potential of a customer relationship management (CRM) system is contingent on its accurate understanding and implementation. Even though most people have accepted the need for CRM to be a [...]